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Helsinki leads in Mobility as a Service

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The research company predicts that the growth of Mobility as a Service in the US will be slower because of the fragmentation of the state and federal system

Take up of mobility-as-a-service (MaaS) platforms is expected to replace more than 2.3 billion urban private car journeys annually by 2023, a new study finds, which also ranked the cities most prepared for large-scale MaaS service deployment.

Data from Juniper Research’s study shows this figure is equivalent to 18 times the total number of taxi journeys across New York in 2016 and compares with just 17.6 million MaaS journeys globally in 2018.

Multi-modal transport

MaaS integrates multi-modal transport services, including buses, taxis, rail and metro, offering compelling on-demand services, resulting in transportation modal shifts.

The research report, Mobility-as-a-Service: Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023 also found that West Europe will lead MaaS adoption, accounting for 83 per cent of global MaaS trips in 2023.

“Stakeholder partnerships are fundamental to MaaS in order to develop a viable multi-modal system delivering significant cost- and time-savings to the user”

Juniper noted that the success of public-private partnerships, the high quality of transport service provision and positive trial outcomes are major factors for traction in Europe.

Conversely, the research and analytical services provider forecast that the growth of MaaS in the US will be slower, given the highly-fragmented nature of the state and federal system, coupled with lukewarm legislative support for regulating a ‘free market’.

Juniper also ranked 15 world cities based on their readiness for large-scale MaaS service deployment. Metrics considered included the existing/planned stage of deployment, cohesion of public transport services and infrastructure development.

The top 5 ranked cities were:

  1. Helsinki
  2. Stockholm
  3. Vienna
  4. Amsterdam
  5. Austin

“Helsinki has achieved its winning position in MaaS driven by collaboration between government and MaaS vendors,” said Nick Maynard, research analyst at Juniper Research, and report author.

“Stakeholder partnerships are fundamental to MaaS in order to develop a viable multi-modal system delivering significant cost- and time-savings to the user.”

The research also forecasts that MaaS introduction will lead to annual time savings of over 500 million hours by 2023: equivalent to 90 hours per annum per MaaS user. The responsive, on- demand service, enabled by MaaS will lead to more efficient use of road vehicles. Consequently, peak traffic levels will be reduced, lowering both congestion and air pollution, Juniper said.

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