Apps Investment ITS Australia to harness the benefits of Mobility as a Service By BMaaS Contributor Posted on August 1, 2018 2 min read View original post. Intelligent Transport Systems Australia (ITS Australia) undertakes to work with government and industry to shape opportunities in Australia that will promote the efficient movement of people and goods to improve safety, reduce congestion and environmental impacts. ITS Australia has published and released its research and report into Mobility as a Service (MaaS) in Australia. “MaaS is built on the availability of real-time transport data, electronic ticketing and toll-road charging, and near ubiquitous digital devices enabling customers to be better informed and give them access to transport or mobility options that work best for them,” said ITS Australia said in a statement. ITS Australia has developed a robust, discrete choice consumer survey to test the thoughts and expectations of a demographically representative sample of Australians. “The research and survey responses have been analysed to glean insights into how Australia can prepare a pathway forward for these mobility services locally,” said ITS Australia CEO, Susan Harris. “Looking at a holistic approach that ensures our most important stakeholders, end-users or customers are included in preparing for this exciting once-in-a-generation opportunity, we are pleased to share this research and the outcomes with the ITS industry and look forward to supporting the industry in the development of suitable, on-demand and MaaS Systems for the Australian community,” she said. Statistical findings from ITS Australia’s research indicate that respondents would value government oversight of a MaaS service run by private companies. Also, with most new tech early adoption by innovators is around 2.5 per cent, survey data showed this figure was almost double in relation to the take-up of MaaS in Australia.