Steve Cassidy

Esp Group, Journeycall, Arbroath....pics Paul Reid

Steve Cassidy has a PhD in travel behaviour and has worked with citizens and other stakeholders to design urban policy and technology solutions in the areas of smart cities, eGovernment and smart mobility. He has lived and worked in USA, France, Belgium and UK working in consultancy, academia and in a multinational IT company. Recently this work has included the development of future mobility insights for a large multinational and smart “total” mobility strategies in Vancouver, Brisbane and Toronto.

Steve is Director of the future mobility design company Viaqqio which forms part of ESP Group – alongside Systex and Journeycall.  Through Viaqqio Steve helps partners and clients think through the mobility challenges and opportunities we all face and design new lifestyle services, policy and technology responses to harness these opportunities.  He is often asked to provide international perspectives into future mobility.

Steve now lives in Edinburgh with his two daughters. Upon moving to Edinburgh in 2010 he has sold his car and became car-free, using car clubs, rental cars and most other forms of transport, learning much about “mobility as a service”– an experience he captures in a video blog www.carfreefamily.com.

Steve is a Non-Executive Director on the Boards of Lothian Buses and Transport for Edinburgh.

Check out some of the trials delivered by Steve and his team:

• Car Freedom –  Maas service providing multi modal services to Over 65’s in the West Midlands //www.the-espgroup.com/project/car-freedom/
• NaviGoGo – Scotland’s first MaaS Trial delivered a MaaS solution for people aged 16-25 the project was funded by Innovate UK //www.the-espgroup.com/project/navigogo/
• Onwards – A project supported by Life Change Trust to deliver a MaaS solution to people transitioning to not driving when diagnosed with Dementia – //www.the-espgroup.com/project/onwards/
• Ask-Annie – A current MaaS planning solution for people over 65 in the West Midlands, commissioned by West Midlands Trains and delivering MaaS in the area – //www.the-espgroup.com/project/ask-annie/
• CAPRI – We are part of a 20 strong consortium delivering the customer experience elements of Autonomous Vehicles to be part of MaaS solutions for the future – //www.the-espgroup.com/project/capri/