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Are we obsessed with #travelbragging?

3 min read

Have we become a nation of travel braggarts?

The Mobile Travel Tracker study from Hotels.com says the average Canadian traveller spends 42 minutes a day on social media when they’re on holidays, with Facebook (67 per cent) and Instagram (27 per cent) being the social channels of choice for what they call #TravelBragging.

More than half of Canadians say they spend at least two hours a day on their mobile phones while on vacation, and that food photos (no surprise to #foodporn hashtag addicts) are a big attraction.

The study also found that Canadians are following Toronto entertainer Drake’s lead by loving the view. Hotels.com reports that among 18 to 29-year-olds, landscape shots (63 per cent), beach photos (45 per cent) and city shots (37 per cent) are all more popular than selfies (35 per cent). And here we all thought young people were obsessed with selfie shots.

Asked to name their must-have travel item, 78 per cent of Canadians said their smartphone, while 44 per cent said their camera (remember those?) was most important. Next on the must-have list were sunglasses (40 per cent), a favourite pair of shoes (38 per cent) and a new book (28 per cent).

“At Hotels.com, we know that 20 per cent of Canadians wouldn’t enjoy their holiday without their smartphone in their hand – how could they possibly capture the best selfie or show off to their friends at home without it!” said Daniel Craig, VP of Mobile.

“With a third of Canadian travellers refusing to book a hotel that doesn’t offer free Wi-Fi, there is a clear demand for travellers to be connected at all times. At Hotels.com, we have so many great places to stay, all bookable at the click of a button on our mobile app, that we’re confident selfie-lovers will have plenty of opportunities to snap the ideal #nofilter photo for Instagram, perfect to #TravelBrag with.”

The Mobile Travel Tracker research was conducted by One Poll in November 2017.

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